# Web & Product Analytics > Web analytics and product analytics: visitors, events, funnels, A/B testing. - Parent category: [Marketing & SEO](https://devshelf.io/category/marketing-seo.md) - DevShelf page: https://devshelf.io/category/web-product-analytics ## Resources (35) - [Amplitude](https://devshelf.io/resource/amplitude.md): Product analytics and event tracking platform with user behavior insights, session replays, and AI-powered product optimization agents. (pricing: Freemium) - [App Store Tracker](https://devshelf.io/resource/app-store-tracker.md): iOS App Store tracker that follows the daily top free iPhone charts, top movers, and new releases for mobile developers and marketers. (pricing: Freemium) - [Apstal](https://devshelf.io/resource/apstal.md): Platform for website behavior analytics including heatmaps, session replays, conversion funnels, error tracking, and AI-powered data queries. (pricing: not verified) - [Aptabase](https://devshelf.io/resource/aptabase.md): Privacy-first, open-source, real-time analytics platform for mobile and desktop applications, designed as a compliant alternative to Firebase. (pricing: not verified) - [Beampipe](https://devshelf.io/resource/beampipe.md): Privacy-focused web analytics platform providing real-time dashboards, goal tracking, and event monitoring without the use of cookies. (pricing: Freemium) - [Conductor Monitoring](https://devshelf.io/resource/conductor-monitoring.md): A 24/7 technical SEO and AEO monitoring platform that tracks website changes, alerts on issues, and provides historical audit trails. (pricing: Paid) - [DataFast](https://devshelf.io/resource/datafast.md): Revenue-first web analytics platform that attributes revenue, traffic sources, and user journeys to specific marketing channels for growth optimization. (pricing: Paid) - [Fathom Analytics](https://devshelf.io/resource/fathom-analytics.md): A privacy-focused, lightweight web analytics platform that provides website traffic insights without using cookies or tracking personal data. (pricing: Paid) - [Gauge](https://devshelf.io/resource/gauge.md): Agent-Led Growth platform: tracks AEO visibility, which products coding agents pick, and runs agent usability tests. Open-source CLI. (pricing: Paid) - [GoatCounter](https://devshelf.io/resource/goatcounter.md): Open source, privacy-focused web analytics platform that does not track personal data or require GDPR consent. (pricing: Free) - [Google Analytics](https://devshelf.io/resource/google-analytics.md): Web analytics service offered by Google that tracks and reports website traffic and user behavior data. (pricing: Freemium) - [Google Search Console](https://devshelf.io/resource/google-search-console.md): Measure site search traffic, analyze queries, submit sitemaps, monitor index coverage, and fix technical issues for Google Search. (pricing: Free) - [GrowthBook](https://devshelf.io/resource/growthbook.md): Warehouse-native experimentation, feature flag management, and product analytics platform for modern engineering and data science teams. (pricing: Freemium) - [Lite Analytics](https://devshelf.io/resource/lite-analytics.md): A lightweight, cookie-free web analytics platform focused on privacy, GDPR compliance, and real-time performance monitoring. (pricing: Freemium) - [Marketing Auditor](https://devshelf.io/resource/marketing-auditor.md): Automated audit tool for Google Ads and Google Analytics that generates actionable reports and performance insights. (pricing: Paid) - [Matomo](https://devshelf.io/resource/matomo.md): Privacy-focused, open-source web analytics platform offering full data ownership, GDPR compliance, and unsampled reporting. (pricing: Freemium) - [Metrical](https://devshelf.io/resource/metrical.md): A privacy-focused web analytics tool that tracks essential metrics without cookies or personal data collection. (pricing: Paid) - [Mixpanel](https://devshelf.io/resource/mixpanel.md): Product intelligence and analytics platform featuring real-time user behavior tracking, session replay, experimentation, and AI-powered insights. (pricing: Freemium) - [Offen Fair Web Analytics](https://devshelf.io/resource/offen-fair-web-analytics.md): A self-hosted, privacy-focused web analytics tool that provides transparent insights while allowing users to access and manage their own data. (pricing: Free) - [PageSpike](https://devshelf.io/resource/pagespike.md): AI-powered landing page conversion rate optimization (CRO) audit tool that provides prioritized feedback and A/B test ideas. (pricing: not verified) - [Plausible Analytics](https://devshelf.io/resource/plausible-analytics.md): Plausible Analytics is a lightweight, open-source, and privacy-focused web analytics tool that does not use cookies or require cookie banners. (pricing: Paid) - [PostHog](https://devshelf.io/resource/posthog.md): Product analytics and data warehouse platform combining product metrics, session replays, feature flags, and automated diagnostics. (pricing: not verified) - [Seline Analytics](https://devshelf.io/resource/seline-analytics.md): Privacy-friendly, real-time web analytics tool designed as a simple and GDPR-compliant alternative to Google Analytics without cookie banners. (pricing: Paid) - [Semrush](https://devshelf.io/resource/semrush.md): An online visibility management and content marketing SaaS platform providing SEO, competitor analysis, traffic data, and keyword research tools. (pricing: Paid) - [SEO Gets](https://devshelf.io/resource/seo-gets.md): An advanced analytics tool aggregating Google Search Console and GA4 data with keyword tracking, content grouping, and SEO testing features. (pricing: Freemium) - [Shortimize](https://devshelf.io/resource/shortimize.md): Track, analyze, and scale short-form video performance across TikTok, Instagram, YouTube, and Facebook in a synced dashboard. (pricing: Paid) - [Simple Analytics](https://devshelf.io/resource/simple-analytics.md): Privacy-first web analytics platform that captures traffic without cookies, personal data, or consent banners, ensuring GDPR compliance. (pricing: Freemium) - [Statable Analytics](https://devshelf.io/resource/statable-analytics.md): Privacy-friendly web analytics platform designed as a simple alternative to Google Analytics with real-time insights and zero cookies. (pricing: Paid) - [Statsig](https://devshelf.io/resource/statsig.md): Product development platform combining feature flags, A/B testing, product analytics, and session replay into a single integrated suite. (pricing: Freemium, Pay-as-you-go) - [Swetrix](https://devshelf.io/resource/swetrix.md): Privacy-first, cookieless web analytics platform providing GDPR-compliant traffic insights, error tracking, and session replays without cookie banners. (pricing: not verified) - [TrackingCoder](https://devshelf.io/resource/trackingcoder.md): Generate production-grade website tracking and analytics code automatically for Google Tag Manager, GA4, and ad pixels without writing code. (pricing: Freemium) - [Umami](https://devshelf.io/resource/umami.md): Privacy-focused open-source web and product analytics platform with no cookies or personal data tracking. (pricing: not verified) - [VeilStrat](https://devshelf.io/resource/veilstrat.md): Track AI adoption signals, real hiring activity, and product updates to identify and target companies actively building with artificial intelligence. (pricing: Paid) - [Virlo](https://devshelf.io/resource/virlo.md): Real-time social listening and analytics tool for tracking short-form video trends, creators, and competitors across TikTok, Instagram, and YouTube. (pricing: Paid) - [Wappalyzer](https://devshelf.io/resource/wappalyzer.md): Technographic data provider that identifies technologies used on websites for prospecting and market analysis. (pricing: not verified) --- Source: DevShelf.io, the hand-reviewed catalog of dev tools and resources. Every resource is reviewed by hand before it is listed.