Google Analytics
Google Analytics is a web analytics platform that tracks and reports website traffic, user interactions, and conversions. It provides statistical data and analytical tools for search engine optimization and marketing purposes. Developers and site administrators integrate tracking code snippets into web applications to collect event data, measure performance metrics, and analyze user journeys across multiple devices and sessions.
Checked on Sep 30, 2026.
Alternative resources
SEO Gets
An advanced analytics tool aggregating Google Search Console and GA4 data with keyword tracking, content grouping, and SEO testing features.
Shortimize
Track, analyze, and scale short-form video performance across TikTok, Instagram, YouTube, and Facebook in a synced dashboard.
Aptabase
Privacy-first, open-source, real-time analytics platform for mobile and desktop applications, designed as a compliant alternative to Firebase.