# Umami

> Privacy-focused open-source web and product analytics platform with no cookies or personal data tracking.

- Website: https://umami.is/?ref=devshelf.io
- DevShelf page: https://devshelf.io/resource/umami
- Pricing: not verified
- Tags: Open Source, Self-hosted
- Categories: [Web & Product Analytics](https://devshelf.io/category/web-product-analytics.md)
- Last checked: 2026-11-03

## About

Umami is a privacy-first web and product analytics platform designed to provide comprehensive insights into website traffic, user acquisition, behavior, conversion funnels, and revenue without collecting personal data or using cookies. It operates without intrusive tracking or consent banners, ensuring compliance with regulations like GDPR and CCPA. Users can deploy the open-source software on their own infrastructure or use Umami Cloud. It also features an official MCP server enabling AI assistants to query analytics directly.

## Alternatives

- [Matomo](https://devshelf.io/resource/matomo.md): Privacy-focused, open-source web analytics platform offering full data ownership, GDPR compliance, and unsampled reporting. (pricing: Freemium)
- [Plausible Analytics](https://devshelf.io/resource/plausible-analytics.md): Plausible Analytics is a lightweight, open-source, and privacy-focused web analytics tool that does not use cookies or require cookie banners. (pricing: Paid)
- [Swetrix](https://devshelf.io/resource/swetrix.md): Privacy-first, cookieless web analytics platform providing GDPR-compliant traffic insights, error tracking, and session replays without cookie banners. (pricing: not verified)

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